Have you ever tried a beautiful, new top that you had your eye on for quite sometime, only to get an itchy neck when you finally change out of it at the end of the day?
Why do all clothes have those hideous tags inline that scratch your skin and make your life miserable? Hasn't any designer ever, ever realised out of those hundreds and thousands of brands that those tags are terrible and one of the worst places to advertise your brand? Because, the first thing I do when I get out of that scratchy, itchy thing is to cut off all the tags to remove all traces of the awesome brand that I had always wanted to use! Sigh! Talk of brand power!And then sometimes, you go to the shop of a pretty well-known brand and hope that you'll find something that you like. You step inside, and a nice dress catches your eye....hmm...trendy, nice colours, and for a change, it seems that it might really fit you well. But the fabric isn't that great. So as a last attempt to justify your buying impulse, you check the price, and that's when the 'brand' wall crumbles. You are left gawping at the price and touching the fabric several times, just to ensure that you didn't read it incorrectly!
The salesgirl is hovering around, hoping to get a good commission. And it's difficult to sound casual and nonchalant as you bow out as gracefully as possible, saying that the dress didn't really 'click'. It's hard hiding the fact that the brand, fabric, and price don't 'click', and that you get better options in half the price on that tag.
Remember one of those times when you saw a great clothing item on sale, and realised that the tag did not say "Made in India" but made in that one place that you don't want to buy from, that you've promised yourself you'll avoid unless in dire straits! Remember that all-consuming melancholy that threatens to overwhelm you for taking that vow of patriotism? All because of that one tag!
Really, life is made so difficult because of these clothing tags! Wish it was easier to unlabel!